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今天小编为大家带来期刊论文《利他偏好下零售商主导的低碳供应链决策与协调》的精读（2），

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本期推文阅读时长大约3分钟，请您耐心阅读。

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Today, the editor brings you the journal paper "Retailer-led low carbon supply chain decision making and coordination under altruistic preferences”fine reading(4)，

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This tweet will take about 3 minutes to read . Please read it patiently.

内容提要

亲爱的读者大家好，今天小编将从思维导图、精读内容、知识补充三个板块为大家带来期刊论文《利他偏好下零售商主导的低碳供应链决策与协调》的文献综述，快来跟随小编一起学习吧！

Hello dear readers, Today, I will bring you literature review of the term paper "Retailer-led low carbon supply chain decision making and coordination under altruistic preferences”， come and follow me！

正文

01

思维导图

02

精读内容

作者的研究主要涉及到文献中的三个研究方向:低碳供应链的运营策略、供应链中的利他偏好和低碳供应链的协调。针对以上三个研究方向梳理了以往的相关研究结果。

在影响运营战略的所有因素中，公共政策对低碳供应链具有深远影响，但以往的研究只分析了碳减排政策背景下的经营决策，但没有考虑到领先企业可能的利他偏好。此外已有文献广泛研究了限额交易制度、强制碳排放和碳排放税对低碳供应链的影响然而，现有的文献是面向制造商主导的结构。本文的研究以零售商主导结构为研究对象，考虑了企业的行为因素，特别是利他偏好。

The authors' study focuses on three research directions in the literature: operational strategies of low-carbon supply chains, altruistic preferences in supply chains, and coordination of low-carbon supply chains. The results of previous relevant studies are sorted out for the above three research directions.

Among all the factors affecting operational strategies, public policy has a profound impact on low-carbon supply chains, but previous studies have only analyzed operational decisions in the context of carbon reduction policies, but have not considered the possible altruistic preferences of leading firms. In addition there has been extensive literature examining the impact of cap-and-trade systems, mandatory carbon emissions and carbon taxes on low-carbon supply chains however, the existing literature is oriented towards manufacturer-led structures. The study in this paper looks at retailer-led structures and considers the behavioral factors of firms, especially altruistic preferences.

接下来作者在分析利他偏好的文献时，首先分析了在斯坦伯格博弈中公平关切和利他偏好的区别和以往的研究。

公平问题是Stackelberg博弈追随者的问题，他们在利润(或效用)分配中拥有较少的市场权力，可能会受到额外监管(如碳排放削减)的伤害。公平关注通常是对不利不公平的负面情绪。

利他偏好指的是Stackelberg游戏领导者关心被支配方的利益，以长期可持续性、企业社会责任或其他原因。

The authors next analyze the literature on altruistic preferences by first analyzing the difference between equity concerns and altruistic preferences in the Stackelberg game and previous research.

Equity concerns are an issue for followers of the Stackelberg game who have less market power in the distribution of profits (or utility) and may be harmed by additional regulation (e.g., carbon emission cuts). Equity concerns are usually negative sentiments about adverse inequities.

Altruistic preferences refer to the Stackelberg game leader's concern for the interests of the dominated party in terms of long-term sustainability, corporate social responsibility, or other reasons.

并且作者发现以往的研究通常不考虑CER的利他偏好，因此本研究考虑了具有零售商利他偏好的低碳供应链。

最后在低碳供应链的协调方向研究上，许多研究都表明利他偏好有利于提高系统性能和促进协调，但还没有研究通过利他偏好进行协调契约。

And the authors found that previous studies usually do not consider the altruistic preferences of CERs, so this study considers low-carbon supply chains with retailers' altruistic preferences.

Finally, in the study of coordination direction of low-carbon supply chains, many studies have shown that altruistic preferences are beneficial to improve system performance and promote coordination, but no study has been conducted to coordinate contracts through altruistic preferences.

03

知识补充

接下来为大家介绍在当前发展低碳经济的背景下制造商和零售商的选择策略

政府和消费者协同参与企业低碳发展的最终目标是实现碳减排，只要企业采取的经营策略有利于碳减排，政府和消费者就能从这个过程中获得满足感，此时，政府、企业、消费者的协同是有效的。若在政府和消费者的协同参与下，企业的经营方式仍然不利于碳减排，则为无效协同。

在政府和消费者协同参与企业低碳发展的前提下，制造商和零售商选择发展的策略必然受到政府和消费者的共同影响，并朝着有利于自身发展的方向演化。制造商可选择的策略有消极发展低碳经济和积极发展低碳经济两种方式，零售商可选择的策略也是有消极发展低碳经济和积极发展低碳经济两种方式，共产生了（传统技术，传统营销）、（低碳技术，传统营销）、（传统技术，低碳营销）、（低碳技术，低碳营销）四种策略组合。

Next, we introduce the selection strategies for manufacturers and retailers in the context of the current development of a low-carbon economy

The ultimate goal of the government and consumers' collaborative participation in the low-carbon development of enterprises is to achieve carbon emission reduction. As long as the business strategies adopted by enterprises are conducive to carbon emission reduction, the government and consumers can obtain satisfaction from the process, and at this time, the synergy among the government, enterprises and consumers is effective. If, with the collaborative participation of the government and consumers, the business approach is still not conducive to carbon emission reduction, then the synergy is ineffective.

Under the premise that the government and consumers collaboratively participate in the low-carbon development of enterprises, the strategies that manufacturers and retailers choose to develop are inevitably influenced by the government and consumers together, and evolve in the direction that is beneficial to their own development. The strategies that manufacturers can choose are negative development of low-carbon economy and positive development of low-carbon economy, and the strategies that retailers can choose are also negative development of low-carbon economy and positive development of low-carbon economy, resulting in a total of four strategic combinations of (traditional technology, traditional marketing), (low-carbon technology, traditional marketing), (traditional technology, low-carbon marketing), and (low-carbon technology, low-carbon marketing).

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参考资料：Deepl翻译

参考文献：Wang Y, Yu Z, Jin M, et al. Decisions and coordination of retailer-led low-carbon supply chain under altruistic preference[J]. European Journal of Operational Research, 2021, 293(3): 910-925.