来源：赴约

大部分企业做私域，社群是其中最为重要的部分。建群拉人并不难，将社群运营好，把社群做“活”不容易，关键在于能否持续保持社群的活跃度。
Most businesses operate in private domains, and communities are the most important part of them. It is not difficult to build a group to pull people, to operate the community well, to make the community "live" is not easy, the key is to maintain the activity of the community.

社群的活跃程度与营收能力挂钩，而游戏化的互动是快速提升社群活跃和用户粘性的最直接方式，今天就以“大希地”和“波奇宠物”等品牌为例，给大家分享几个适合社群互动的活动玩法。
Community activity is linked to revenue capacity, and gamification interaction is the most direct way to quickly improve community activity and user stickiness. Today, take brands such as "Dahidi" and "Boqi Pet" as examples to share several activities suitable for community interaction.

01、社群签到打卡活动：01. Community Sign-in Card Activity:

签到打卡是社群运营里比较常见的玩法，参与门槛低，流程简单不复杂，通常是用户在社群中点击活动入口，通过签到获取积分、优惠券、实体奖品等其他权益。
Sign-in card is a common play method in community operation, with low participation threshold and simple and uncomplicated process. Usually, users click on the activity entrance in the community to obtain points, coupons, entity prizes and other rights and interests through sign-in.

签到打卡型活动的核心目的有两点：一是促进社群用户活跃，二是培养社群用户打卡习惯，提高社群打开率。
There are two core purposes of check-in and card-punching activities: one is to promote the activity of community users, and the other is to cultivate the habit of community users to punch cards and improve the community opening rate.

签到玩法大致有以下几种：There are several ways to sign in:

• 每日签到：每日打卡可领取奖励；Daily sign-in: daily punch card can receive rewards;

• 连续签到：满足连续打卡天数即可领取奖励，中途不可间断；Continuous check-in: you can get rewards if you meet the number of consecutive check-in days, and you can not interrupt them halfway;

• 累计签到：活动结束前，满足打卡天数即可领取奖励。Cumulative sign-in: before the end of the activity, meet the number of days to receive rewards.

签到活动的核心在于，通过签到所获得的的奖品必须吸引人，最好能够在活动页面具体说明能够获得的奖品。上述的大希地签到活动，用户每日签到可以领取积分，连续签到还可额外获得大额优惠券，积分可用于下单直接抵扣金额，签到能获得的奖品对于用户的价值还是很高的。
At the heart of sign-in activities is that the prizes obtained through sign-in must be attractive, and it is best to specify the prizes that can be obtained on the event page. For the above-mentioned Daxidi sign-in activities, users can receive points for daily sign-in, and can also get additional large coupons for continuous sign-in. Points can be used to directly deduct the amount of orders. The prizes that can be obtained for sign-in are still very valuable to users.

02、社群答题活动：02. Community answering activities:

答题活动通常用于社群促活和转化。由社群运营者在每日的固定时间节点发布题目，设置答题截止时间，并引导用户在群内发答案，用户答对后可活动积分、优惠券等奖品。
Answer activities are usually used for community activation and transformation. Community operators publish questions at fixed time nodes every day, set the deadline for answering questions, and guide users to send answers within the group. After users answer correctly, they can receive rewards such as points and coupons.

举几个例子：A few examples:

• 专业领域交流社群，可以设置专业相关问题；Professional field exchange community, can set professional related questions;

• 电商品牌社群，可以设置品牌产品、折扣优惠相关的问题；E-commerce brand community, can set brand products, discount related questions;

• 宠物交流社群，可以设置猫狗饲养的常识问题。Pet community, can set cat and dog breeding common sense questions.

设置答题活动需要注意一点，题目最好设置成选择题，选择题便于用户答题，这样才能最大限度的提升用户的参与度。当然，社群运营者也可以收集当下热门话题，将其与品牌相结合，这样能够更好地调动用户积极性。
One thing to pay attention to when setting answer activities is that the questions are best set as multiple choice questions, which are convenient for users to answer, so as to maximize user participation. Of course, community operators can also collect current hot topics and combine them with brands, which can better mobilize user enthusiasm.

03、社群专属秒杀：

秒杀活动主要是提高社群内的转化，规定一个固定的时间节点，在秒杀开始之前，先做一轮预热，然后在秒杀之时通知全体。Spike activity is mainly to improve the transformation within the community, specify a fixed time node, before the start of the spike, do a round of warm-up, and then notify all at the time of the spike.

秒杀活动要做好需要注意以下几点：准备好预热话术，包括预热文案、水军话术、互动话术等，其次是选品，需要根据产品本身特性，比如客单价和转化率来确定选品，最后确定产品的文案、图片、划线价等。
Second kill activities should pay attention to the following points: prepare warm-up speech skills, including warm-up copywriting, navy speech skills, interactive speech skills, etc., followed by product selection, which needs to be determined according to the characteristics of the product itself, such as customer unit price and conversion rate, and finally determine the copywriting, picture, marking price, etc. of the product.

此外还要根据社群总人数来设定秒杀产品的数量，不宜过多，要体现秒杀活动的稀缺感，而且一定要限制单个用户能购买的数量，避免个人购买过多，影响整体活动效果。
In addition, the number of seconds kill products should be set according to the total number of people in the community. It should not be too much. It should reflect the scarcity of seconds kill activities, and it must limit the number that a single user can buy, so as to avoid excessive individual purchases and affect the overall activity effect.

04、社群晒单有礼：04. Community list courtesy:

让用户晒单的最终目的在于让用户在社群中产出真实内容，并刺激社群内的其他用户下单。The ultimate goal of having users post orders is to allow users to produce real content in the community and stimulate other users in the community to place orders.

要让用户自发的在群里晒单，我们需要反复告知用户晒单的好处，能够获得什么奖励，并且可以在此基础上让用户去优化内容，拍的视频、图片，写的文案越好，那么能够得到的奖励也就越多。
In order for users to post orders spontaneously in the group, we need to repeatedly inform users of the benefits of posting orders, what rewards can be obtained, and on this basis, users can optimize the content, the better the videos, pictures, and copywriting, the more rewards they can get.

05、社群专享会员日：

在一周中选取一天作为社群会员日，在群内做折扣、抽奖等活动，提高用户的社群价值感，并培养用户习惯。Select one day in a week as a community member day, and do discounts, raffle and other activities within the group to improve users 'sense of community value and cultivate user habits.

定好专属会员日后，就要着重设计会员权益，权益的价值高低直接影响了会员日效果的好坏。权益可以包装设计：特价秒杀、专属优惠券、积分&成长值翻倍、限时积分兑换、专属折扣、新品抢先体验等，具体的内容还是需要根据企业的实际情况和成本预算来设计。
After setting up exclusive members, we should focus on designing member rights and interests. The value of rights and interests directly affects the quality of member day effect. Rights and interests can be packaged and designed: special price second kill, exclusive coupon, double point growth value, time-limited point exchange, exclusive discount, new product Early Access, etc. The specific content still needs to be designed according to the actual situation and cost budget of the enterprise.

06、社群裂变邀请：06. Community fission invitation:

邀请裂变通常是为了扩充社群规模的，通过裂变的方式，邀请新用户进群，达到一个快速起量的目的。Invitation fission is usually to expand the size of the community, through fission, invite new users into the group, to achieve a rapid starting point.

设置门槛，邀请X位好友进群可以领取红包或优惠券，在群满100、200人后可以发群红包来活跃群气氛，刺激用户继续拉人进群。群邀请活动适合持续做，可以每周/月做一次，以此来实现社群规模的稳步增长。
Set the threshold, invite X friends into the group to receive red envelopes or coupons, after the group reaches 100,200 people, you can send group red envelopes to activate the group atmosphere, stimulate users to continue to pull people into the group. Group invitation activities are suitable for continuous activities, which can be done once a week/month to achieve steady growth in community size.

07、群红包运气王免单：

发红包肯定是活跃社群最有效的方式了，有很多社群运营者会在社群成立初期，在社群成员达到200/300等数量时发布多个红包，运气王可获得XX业务免单或者其他奖品。Sending red envelopes is definitely the most effective way to activate the community. Many community operators will issue multiple red envelopes when the number of community members reaches 200/300 in the early stage of the community establishment. The lucky king can get XX business free or other prizes.

提前通知用户红包发放的时间节点和条件，金额不用很高，红包运气王可以凭借截图来兑换奖励，主要目的在于提高用户对企业的粘性和到店率，奖品的设计企业可以根据主营业务来调整。
Notify users in advance of the time node and conditions for red envelope issuance, the amount does not need to be very high, red envelope luck king can rely on screenshots to exchange rewards, the main purpose is to improve the user's stickiness to the enterprise and the store arrival rate, the prize design enterprise can adjust according to the main business.

结语：Conclusion:

社群的玩法还有很多种，不管是用哪种玩法，本质都是给用户带来价值，真正吸引用户。在社群开展活动可以尝试不同的形式，然后挑选一些效果好的作为社群的固定活动。
There are many kinds of community play methods, no matter which kind of play method is used, the essence is to bring value to users and really attract users. Activities in the community can try different forms, and then select some good results as a fixed activity of the community.