来源：赴约

近期，笔者发现微信公众号更新了一个关于“新关注”的功能：
Recently, the author found that Weixin Official Accounts updated a function about "new attention":

用户在关注新的公众号后，会在公众号简介下方出现一个新的区域，推荐其他公众号，用户可以选择关注，关注后在新公众号下方也会推荐显示，形成公众号的“裂变引流”。
After paying attention to the new public number, a new area will appear under the introduction of the public number to recommend other public numbers. Users can choose to pay attention to it. After paying attention, they will also recommend and display it under the new public number, forming the "fission drainage" of the public number.

关注公众号后新增更多公众号：Add more public numbers after paying attention to public numbers:

当我们关注公众号后，在公众号简介和文章之间会有一个全新的板块，板块名称为“其他关注的人也喜欢”。在这个板块会横向展示6个公众号，在前面的位置会是你的好友关注的公众号，后面也可能会出现非好友关注的公众号，而再点击右上角的“更多”，则会竖向展示18个新公众号，算上前面的，一共是会展示24个新公众号。
When we pay attention to the public number, there will be a brand new section between the public number profile and the article, and the section name is "Other people who follow also like it." In this section will be displayed horizontally 6 public number, in the front position will be your friends pay attention to the public number, there may also be non-friends pay attention to the public number, and then click on the upper right corner of the "more", will be displayed vertically 18 new public number, counting the front, a total of 24 new public number will be displayed.

新更新有以下几点：The new update has the following points:

1、在新模板推荐的公众号中，用户朋友关注数多的公众号会优先展示推荐，也有部分并非用户朋友关注的公众号；
1. Among the public accounts recommended by the new template, the public accounts with a large number of user friends will give priority to displaying the recommendations, and some public accounts that are not concerned by user friends;

2、用户在关注A公众号后取关再关注，新模板中推荐的公众号会随机变化，并非固定不变；
2. After paying attention to A's public number, the user takes off and pays attention again. The public number recommended in the new template will change randomly, not fixed.

3、在关注页面底下横向展示的公众号和点击更多页面展示的竖向公众号不重复，累计达24个公众号；

4、在点击更多页面展示的竖向公众号会带有该公众号的高阅读高赞文章、作者精选等链接，可点击跳转；
4. Click on the vertical public number displayed on more pages to carry links such as high-reading high-praise articles and author selections of the public number, which can be clicked to jump;

5、在新推荐的公众号中选择关注后，会有新的推荐公众号出现，可形成“裂变”；
5. After selecting attention in the newly recommended public number, a new recommended public number will appear, which can form "fission";

6、如果是垂直领域的公众号，用户点击关注后，新模板会会推送相同领域内的公众号，如下图所示：
6. If it is a public number in a vertical field, after the user clicks on the attention, the new template will push the public number in the same field, as shown in the following figure:

本次是灰度测试，部分用户可以看到更新，这个新功能一定程度上可以帮助公众号获得更多用户关注，给用户提供了更多相关领域公众号的关注渠道。
This is a gray scale test, some users can see the update, this new function to a certain extent can help the public number to get more user attention, to provide users with more related fields of public number attention channels.

我们都知道社交、熟人关系链在微信中的推荐逻辑是很重要的，此次更新的新功能将社交推荐和系统推荐相关联，二者相互加持，从而给用户提供更多感兴趣的内容，让公众号能够被更多的潜在用户发现。
We all know that the recommendation logic of social and acquaintance relationship chain in WeChat is very important. The new function of this update associates social recommendation with system recommendation, which supports each other, thus providing users with more interesting content and enabling public accounts to be discovered by more potential users.

有利也有弊，上面也讲到了，如果是垂直行业的公众号，也会推荐更多同类型的公众号，这也无疑是加大了同行业的竞争，也可能导致公众号的关注分流，用户可以选择参考的公众号更多了。
There are advantages and disadvantages. As mentioned above, if it is a public number in a vertical industry, it will also recommend more public numbers of the same type. This will undoubtedly increase competition in the same industry and may also lead to the diversion of attention from public numbers. Users can choose to refer to more public numbers.

对于用户来说，能够获取消息的渠道变多了，能够更加全面的接收信息，对于公众号运营者来说，则需要往更加精细的方面去打磨，无论是名称、头像、简介还是内容，都要仔细考究。
For users, there are more channels to get messages and receive information more comprehensively. For public number operators, they need to polish them in more detailed ways, whether it is name, avatar, profile or content.

结语：Conclusion:

公众号依然是很值得做的平台，基于微信生态，社交属性强，非常灵活，也方便引导用户进私域，持续输出更多有价值的内容服务好他们。
The public account is still a platform worth doing. Based on WeChat ecosystem, it has strong social attributes and is very flexible. It is also convenient to guide users into private domain and continuously output more valuable content to serve them well.